{"id":6401,"date":"2022-03-21T08:04:17","date_gmt":"2022-03-21T07:04:17","guid":{"rendered":"https:\/\/gernikainfo.eus\/preparing-your-trip\/gernika-destino-sostenible\/"},"modified":"2026-03-05T18:51:59","modified_gmt":"2026-03-05T17:51:59","slug":"gernika-a-sustainable-destination","status":"publish","type":"page","link":"https:\/\/gernikainfo.eus\/en\/preparing-your-trip\/gernika-a-sustainable-destination\/","title":{"rendered":"Gernika: a sustainable destination"},"content":{"rendered":"\n

Gernika-Lumo's tourism policies are based on 3 key elements: a strategic roadmap, a scorecard and a local tourism observatory. As a destination, the town has been drawing up strategic tourism plans since 2015.<\/strong><\/p>\n\n\n\n

The current plan (2022-2025) contains quantitative monitoring indicators, SDG alignment, and targets for the year 2025.<\/strong> One of the tenets of the plan and indeed a fundamental principle to ensure that tourism and local citizens can live in harmony with one another, is the defence of Gernika's identity.<\/p>\n\n\n\n

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Gernika Tourism MISSION STATEMENT<\/strong><\/h2>\n\n\n\n

The development and promotion of activities that facilitate visits to the destination by providing an excellent service to the visitor; the promotion of awareness of the \u201cGernika\u201d brand, contact with the industry and local citizens in order to contribute directly or indirectly to the development of sustainable tourism in the municipality of Gernika-Lumo.<\/p>\n\n\n\n

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Gernika Tourism VISION STATEMENT<\/strong><\/h2>\n\n\n\n
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To improve the positioning of Gernika as a brand and tourist destination.<\/h3>\n\n\n\n
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To endow the Gernika brand <\/strong>with content that will make it possible to arouse expectations that will encourage and help customers to plan their trip, guarantee longer stays<\/strong>, and increase the economic impact of tourism<\/strong> in the municipality.<\/p>\n\n\n\n

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To drive the economic development of the industry in a sustainable way.<\/h3>\n\n\n\n
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To maintain the balance between visitors and citizens<\/strong>, safeguarding the way of life and quality of life in Gernika-Lumo and generating business opportunities that provide the service sector with a competitive advantage<\/strong>.<\/p>\n\n\n\n

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To achieve a sustainable activity that is beneficial for the entire community.<\/h3>\n\n\n\n
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To valorise resources<\/strong> that preserve our identity, history, culture and traditions<\/strong>, enhancing those aspects that make us unique and set us apart from our competitors, helping to generate a sense of pride<\/strong> in belonging to Gernika among the citizens<\/strong>.<\/p>\n\n\n\n

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To achieve more satisfied visitors who become ambassadors of the Gernika Brand<\/h3>\n\n\n\n
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To position Gernika-Lumo as a must-see destination in Vizcaya and the Basque Country, one that provides memorable experiences that exceed the expectations generated by the Gernika brand in all aspects of the visit, from the very moment the visitor arrives at the destination, when they are in contact with the townspeople, strolling through the streets, visiting its attractions and taking part in its activities, and when they are eating, shopping and overnighting.<\/p>\n\n\n\n

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Gernika-Lumo: committed to the environment<\/strong><\/h2>\n\n\n\n

A greener future is dawning in Gernika-Lumo<\/strong>:\u00a0The continuous improvement in our municipality\u2019s waste collection and recycling service statistics demonstrates that the citizens of Gernika-Lumo understand how important it is to work towards a greener and healthier future. It is a success story of which we can be proud.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Good practices<\/strong><\/h3>\n\n\n\n